We are a local business based in Winchfield near Hartley Wintney, Hampshire. Our products are sustainable as they are either purchased from carefully managed forestry and estates. This is a carbon neutral method of heating your home.

We have seasoned and dried all of our wood which means we can assure you of the best quality burn, whatever your firewood requirements maybe.




Name: Alex Jones

Job title: Co-Founder and CEO of William Alexander Group LTD

Bio: I grew up local to Hartley Wintney. After leaving school I attended Merrist Wood Agricultural College, studying Arboriculture. This taught and gave me the skills and qualifications needed to work in the arboriculture industry, initially with loyal companies. We have ‘branched’ out to establish our own firewood products company that compliments our skills.

Interests: Wood work, Golf, Sailing, Snowboarding

What People Say About Us

Customer Service
“I was really impressed with the barrow bags of seasoned wood I received. They were delivered and taken through to my back garden quickly and easily. The bags meant my wheelbarrow was redundant as I could stack the logs straight into my log store. Brilliant idea!”
“We have received three loads of seasonsed hardwood from the boys now. Each load has been great quality, dry and ready for immediate use, perfect for our log burner.”
“Thanks Alex, you always turn up when you say you will and I can’t fault your helpful flexible service”

Knowledge and Experience You Can Trust